RUR 3642.98В наличии
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn
Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts
Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability
This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.